Ikea, a Swedish company, is the world’s largest furniture manufacturer and retailer. However, the business failed in the Japanese market. Research in Motion (RIM), the inventor of what was once the world’s most popular mobile phone called the Blackberry, suffered massive losses. Small start-ups turn into multinationals. How and why do businesses experience such changes? A Level Business is a subject that will help answer these questions. Of all A Level subjects, Business is, perhaps, one of the most practical and holistic in nature. It alerts learners to business models, theories and techniques to understand the interrelatedness of business in today’s era.